Bachelor of Business Administration (Hons) in Marketing Management

Programme Summary

The programme aims to provide students with in-depth knowledge, communication and critical thinking skills and creativity and innovation skills in marketing management to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations. They will develop the skill which focuses on the practical usage of marketing orientation, techniques and methodologies in companies and organizations and on the management of a firm’s marketing resources and activities.

Entry Requirement

 

QualificationSTPMSTAMUECMatriculation / FoundationDiploma / Advanced DiplomaOthers
Specific Entry Requirement2 principals pass and pass in Mathematics and English at SPMJayyid rank and passed in Mathematics and English at SPM level;5BsMatriculation / Foundation qualification with a minimum CGPA of 2.00 or any equivalent qualifications;Diploma from HEP with minimum CGPA 2.00;
OR
Diploma from other HEP with minimum CGPA 2.00;
OR
Passed in any programme that equivalent to Diploma or Advance Diploma (MQF, level 4 or 5);
Other equivalent qualifications as recognized by Malaysian Government.
General Entry Requirement**Passed in SPM
Before Year 2013
Passed in Bahasa Melayu / Bahasa Malaysia at SPM
Year 2013 onwards
Passed in Bahasa Melayu / Bahasa Malaysia & Sejarah at SPM
 N/AN/A N/A
Additional Entry RequirementN/AN/AN/AN/ADVM qualification is depending on the approval of the HEP’s Senate by taking consideration *SVM is equivalent to 3 credits SPM. Candidate shall obtain:
1.        Academic CGPA equal or more than 2.00
2.        Vocational CGPA equal or more than 2.67 and all vocational modules are competent; and
3.        Credit in BM SVM Code 1104*SVM equivalent to 3 credits SPM depending on the DVM graduates as follows:
2012 Intakes 
1.        Credit BM SVM 1104
2.        Passed in DVM with minimum CGPA 2.0
3.        Academic CGPA in SVM equal or more than 2.00
4.        Vocational CGPA in SVM equal or more than 2.672013 & above Intakes 
1.        Credit BM SVM 1104
2.        Passed Sejarah at SPM
3.        Passed in DVM with minimum CGPA 2.0
4.        Academic CGPA in SVM equal or more than 2.00
5.        Vocational CGPA in SVM equal or more than 2.67
N/A
English Requirement for International StudentN/AN/AN/AN/AN/AInternational English Language Testing System (IELTS) score 5.5

Programme Structure

 

Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 1 / Year 1MPU3113Hubungan Etnik3NONENONE
 MPU3123Tamadun Islam dan Tamadun Asia (TITAS)3NONENONE
 BYBC1023English for Business Communications3NONENONE
 BMGT1013Principles of Management3NONENONE
 BMKT1023Principles of Marketing3NONENONE
  Total Credit Hours15  

 

Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 2 / Year 1BFIN1013Introduction to Financial Accounting3NONENONE
 BECO1013Principles of Microeconomics3NONENONE
 BMTH1013Business Mathematics3NONENONE
 BMIS1013Introduction to Management Information System3NONENONE
 BYBS1013English for Business Studies3BYBC1023NONE
  Total Credit Hours15  

 

Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 3 / Year 1BECO1023Principles of Macroeconomics3BECO1013NONE
 BFIN1023Introduction to Costing3NONENONE
 BMGT1023Fundamentals of Business & Entrepreneurship3NONENONE
 MPU3242Time Management2NONENONE
 BMTH2013Business Statistics3NONENONE
  Total Credit Hours14  

 

Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 1 / Year 2MPU3312The Development of Science and Human Civilization2NONENONE
 BMGT2113Organizational Behaviour3BMGT1013NONE
 BLAW2013Business and Consumer Law3NONENONE
 BMGT2043Total Quality Management3NONENONE
 BMGT2023Operations Management3NONENONE
 MPU3412Co-curriculum 12NONENONE
  Total Credit Hours16  

 

Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 2 / Year 2BMGT2033Human Resource Management3BMGT2113NONE
 BBRM2123Consumer Behaviour3BMKT1023NONE
 BBAM2073Automotive Industry Environment33NONENONE
 BBMM2023Product Innovation & Commercialization3BMGT1023NONE
  Elective I3 NONE
  Total Credit Hours15  

 

Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 3 / Year 2BBMM2033Marketing Management3BMKT1023NONE
 BBGM2063Business Ethics3NONENONE
 BBMM3013Marketing Research3BMKT1023NONE
  Elective II3NONENONE
  Total Credit Hours12  

 

Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 1 / Year 3BBMM3023Retail Marketing Management3BMKT1023NONE
 BBMM3033International Marketing3BMKT1023NONE
 BBMM3043Integrated Marketing Communication3BMKT1023NONE
 BBMM2063Strategic Marketing3BBRM2123NONE
  Elective III3  
  Total Credit Hours15  

 

Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 2 / Year 3BBMM2063Strategic Planning & Implementation3BMGT1013NONE
 BBGM3123Final Project3BBMM3013NONE
 BBMM3073Cases & Practices in Automotive Business3NONENONE
  Elective IV3  
  Total Credit Hours12  

 

Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 3 / Year 3BBIN3016Internship6NONENONE
  Total Credit Hours6  
  OVERALL CREDIT HOURS120  

Programme Structure

Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 1 / Year 1MPU3113Hubungan Etnik3NONENONE
 MPU3123Tamadun Islam dan Tamadun Asia (TITAS)3NONENONE
 BYBC1023English for Business Communications3NONENONE
 BMGT1013Principles of Management3NONENONE
 BMKT1023Principles of Marketing3NONENONE
  Total Credit Hours15  

 

Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 2 / Year 1BFIN1013Introduction to Financial Accounting3NONENONE
 BECO1013Principles of Microeconomics3NONENONE
 BMTH1013Business Mathematics3NONENONE
 BMIS1013Introduction to Management Information System3NONENONE
 BYBS1013English for Business Studies3BYBC1023NONE
  Total Credit Hours15  

 

Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 3 / Year 1BECO1023Principles of Macroeconomics3BECO1013NONE
 BFIN1023Introduction to Costing3NONENONE
 BMGT1023Fundamentals of Business & Entrepreneurship3NONENONE
 MPU3242Time Management2NONENONE
 BMTH2013Business Statistics3NONENONE
  Total Credit Hours14  

 

Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 1 / Year 2MPU3312The Development of Science and Human Civilization2NONENONE
 BMGT2113Organizational Behaviour3BMGT1013NONE
 BLAW2013Business and Consumer Law3NONENONE
 BMGT2043Total Quality Management3NONENONE
 BMGT2023Operations Management3NONENONE
 MPU3412Co-curriculum 12NONENONE
  Total Credit Hours16  

 

Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 2 / Year 2BMGT2033Human Resource Management3BMGT2113NONE
 BBRM2123Consumer Behaviour3BMKT1023NONE
 BBAM2073Automotive Industry Environment33NONENONE
 BBMM2023Product Innovation & Commercialization3BMGT1023NONE
  Elective I3 NONE
  Total Credit Hours15  

 

Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 3 / Year 2BBMM2033Marketing Management3BMKT1023NONE
 BBGM2063Business Ethics3NONENONE
 BBMM3013Marketing Research3BMKT1023NONE
  Elective II3NONENONE
  Total Credit Hours12  

 

Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 1 / Year 3BBMM3023Retail Marketing Management3BMKT1023NONE
 BBMM3033International Marketing3BMKT1023NONE
 BBMM3043Integrated Marketing Communication3BMKT1023NONE
 BBMM2063Strategic Marketing3BBRM2123NONE
  Elective III3  
  Total Credit Hours15  

 

Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 2 / Year 3BBMM2063Strategic Planning & Implementation3BMGT1013NONE
 BBGM3123Final Project3BBMM3013NONE
 BBMM3073Cases & Practices in Automotive Business3NONENONE
  Elective IV3  
  Total Credit Hours12  

 

Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 3 / Year 3BBIN3016Internship6NONENONE
  Total Credit Hours6  
  OVERALL CREDIT HOURS120  

Electives (Take any 4 subjects )

Elective CoursesBBMM3103Brand Management3BMKT1023NONE
 BBMM3113Publicity & Media Writing3NONENONE
 BBMM3123Sales Management3BMKT1023NONE
 BBMM3133Advertising Management3BMKT1023NONE
 BBMM3143Relationship Marketing3BMKT1023NONE
 BBMM3153Services Marketing3BMKT1023NONE

MQA and University (Compulsory)

MQA CoursesMPU3123Tamadun Islam Tamadun Asia3NONENONE
 MPU3113Hubungan Etnik3NONENONE
 MPU3432Kemahiran Berfikir dan Membuat Keputusan2NONENONE
 MPU3342 / MPU3332Isu-isu Kekeluargaan / Etika dan Moral2NONENONE
 MPU3412Co-curriculum 12NONENONE

Career Prospect

  • Marketing Executive
  • Business Development Executive
  • Customer Relationship Executive
  • Product Development Executive
  • Marketing Communication Executive
  • After Sales Executive

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201 S. Grand Ave., 1st Floor New York City, NY 28020

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