Kotler Executive DBA

Unleash your potential as a forward-thinking leader with our unique Kotler Executive Doctor of Business Administration (DBA) – Open Distance Learning (ODL) program.

Our Doctoral Program is entirely online and globally accredited. It is designed to meet modern business organizations’ demands with a curriculum that equips you with the essential skills and in-depth knowledge required for successful leadership positions. From mastering strategic management principles to honing your leadership capabilities, our Doctoral program provides a transformative learning experience. Online learning gives you the freedom and flexibility to manage your learning. Join our vibrant community of ambitious professionals and embark on a journey of personal and professional growth, preparing yourself for leadership roles and future business challenges.

Entry Requirements

A Master’s degree in related fields as accepted by the KBS Senate OR
A Master’s degree in non-related fields as accepted by the KBS Senate, subject to having relevant working experience and rigorous internal assessment; OR
A Master’s degree in non-related fields as accepted by the KBS Senate and without relevant working experience, subject to passing pre-requisite courses; OR
A bachelor’s degree with ten years of related work experience and
Minimum IELTS overall band score of 6.0 or its equivalent*

Semester 1 (ARISTO)

⦁ Role of Marketing
⦁ Sociopreneurship
⦁ Leadership in the 21st Century
⦁ Importance of data in deriving the next-generation marketing strategy
⦁ The most important lessons marketers must learn from quantum physics
⦁ Leadership and Sustainability Depend on Customer-Centric Culture
⦁ Creating a better tomorrow through an inclusive lens
⦁ Winning through Innovation Management and Culture – Success Strategies
⦁ AI-Driven Supply Chain Optimization for Inflation Control
⦁ How to develop sustainable marketing interventions
⦁ Five insights to turn sustainability into a Business Asset
⦁ Sustainable marketing in the 21st century
⦁ Storytelling for sustainability in your brand – emotional storytelling
⦁ The PENTA Model to reinvent a company
⦁ Pushing for equity in representation
⦁ Leading teams through change
⦁ Neuromarketing in this age
⦁ 5 Digital Marketing Strategies
⦁ Human-Centered Leadership for Purpose Driven Marketing
⦁ Is marketing compatible with sustainability?
⦁ Proximity, AI, and the Metaverse
⦁ What great leaders do to create sustainable customer-centric cultures
⦁ A New Type of Leader
⦁ Brand Loyalty

Semester 2 (KBS Platform)

⦁ Dissertation Proposal Development
⦁ Advanced Marketing Strategies
⦁ Business Ethics and Corporate Social Responsibility
⦁ Elective/Specialization Course

Semester 3 (KBS Platform)

1. Dissertation 1

Literature Review
Research Design and Methodology
Initial Data Collection and Analysis

3. Elective/Specialization Course 2
4. Elective/Specialization Course 3

Semester 4 (KBS Platform)

1. Dissertation 2

Full data collection and analysis
Writing the dissertation
Preparing for the dissertation defense

3. Elective/Specialization Course 4
4. Elective/Specialization Course 5

Elective Modules

⦁ Innovation and Technology Management
⦁ Entrepreneurship and New Venture Creation
⦁ International Business Management
⦁ Operations and Supply Chain Management
⦁ Human Resource Management
⦁ Corporate Governance and Risk Management
⦁ Financial Risk Management
⦁ Advanced Marketing Research
⦁ Sustainable Business Practices