Bachelor of Business Management (Hons.)

Graduates of this programme will acquire the fundamental knowledge, skills and techniques of organisational management, as well as core knowledge in the application of multimedia and ICT for strategic purposes in managing various business organisations. The three year programme will nurture students with leadership values with an understanding of the fundamentals of operation and strategic management as well as the utilization of technology based on identified competitiveness factors.

Entry Requirements

  1. Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
  2. Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
  3. Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
  4. Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
  5. Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent.

For Bachelor of Digital Enterprise Management (Hons) :

Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English OR a minimum of Grade C in SPM/O-Level Mathematics and English or equivalent; OR

  1. Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR
  2. Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*


The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.

Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.

Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

(English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)

* DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

Programme Structure


Year 1
Managerial Mathematics
Principles of Financial Accounting
Principles of Management Accounting
Managerial Statistics
Fundamental of Marketing
English for Business Studies
Advanced Managerial Statistics
Fundamentals of Economics
Principles of Finance
Digital Transformation Technologies
Critical Thinking and Applications in Management

Year 2
Elective 1
Business & Society
Global Management
Business Law
Project Management
Production and Operation Management
English for Business Communication
Strategic Management
Management of Technology
Organizational Behavior
TQM for Managers
Business Analytics
Analytical Programming

Year 3
Management Decision Science
Industrial Training
Research Methodology
Human Resource Management
Elective 2
Elective 3
Elective 4
Elective Modules
University Subjects
Career Prospects

Elective Modules

Global Marketing
Small Business Management
Change and Innovation Management
Labour Economics
Digital Media in Business
Product Planning and Management
Seminar in Web Marketing
Tourism Marketing
Event Marketing
Theory of Inventive Problem Solving
Environmental and Resource Economics

University Subjects

U1 Hubungan Etnik
U4 Co-curriculum
U2 Bahasa Malaysia
U3 Introduction to Multicultural Studies/ Stress and Well-Being among Malaysian/ Islamic Institutions in Malaysia
U1 – Pengaijan Malaysia
U1 – BM Komunikasi 2
U2 – Foreign Language
U2 Entrepreneurship in Cross Border E-commerce

Career Prospects

Executives and Managers for Human Resource Management, Business Management, Project Management, Business Development, Sales, And Education.

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