Kotler Executive BBA

The Kotler Executive Bachelor of Business Administration (KEBBA) program is designed for professionals seeking to deepen their understanding of core business concepts, theories, and real-world applications. The program focuses on and their application to real-world problems with tangible interaction and learning. Through this approach, students learn to connect business concepts to the larger global society, with preparation for a clear career path within the field of business. They are provided a solid preparation to continue to graduate studies in business administration or related fields. The KEBBA is a streamlined 24-month program designed to fast-track your return to the workforce with enhanced skills.

Entry Requirements

Diploma/Higher National Diploma/Associate Degree with a minimum of three years of relevant work experience may be considered.

1. Principles of Management
2. Business Mathematics
3. Office Application Software
4. Introduction to Financial Accounting
5. Principles of Marketing
6. Business Statistics
7. Microeconomics
8. Introduction to Finance
9. Human Resource Management
10. Macroeconomics
11. Organisational Behaviour
12. Operations Management
13. Business Law
14. Management Information System
15. International Business
16. Business Research Method
17. Strategic Management

1. Service Quality Management
2. Business Communication
3. Event Management
4. Record Management
5. Project Management

Concentration Areas

• Marketing Management
• Integrated Marketing Communication
• Customer Relationship Management
• Internet Marketing
• Advertising and Direct Marketing
• Consumer Behaviour
• International Marketing
• Introduction to E-Commerce
• Intermediate to E-Commerce
• E-Advertising

• Islamic Financial System
• Cost Accounting
• Corporate Finance
• Investment Analysis
• Financial Accounting and Reporting
• Management Accounting
• Auditing
• Principles of Taxation
• Financial Markets and Institutions
• International Finance

• Fundamental Concepts of ICT
• Ethics and Law in ICT
• Information Systems Analysis and Design
• The Internet and World Wide Web (WWW)
• Data Warehousing
• Decision Support Systems
• Accounting Information System
• IS Audit and Control
• IS Strategic Planning
• IS Project Management

Global Virtual Campuses

Kotler Impact has chosen partners to create a space dedicated to the new business schools and a larger center of excellence and university. KBS campuses are strategically located in the Americas, Europe, the Middle East, Africa, and Asia. KBS global network for doctoral, Master, and bachelor programs is the world’s largest and most immersive network, providing unparalleled access to a wide spectrum of educational and career prospects for future leaders

Tution & Fees

Fee Year 1 Year 2
Tuition Fees $27,312 $27,312
Related Costs $2,500 $2,100
Enrolment Fee $200 $0


Kotler Executive BBA Brochure

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