Kotler BBA

The Kotler Bachelor of Business Administration (KBBA) degree program provides students with working experience and a comprehensive knowledge of business concepts, theories, and models. The program focuses on their application to real-world problems with tangible interaction and learning. Global Virtual Campuses Kotler Impact has chosen partners to create a space dedicated to the new business schools and a more significant center of excellence and university. KBS campuses are strategically located in the Americas, Europe, the Middle East, Africa, and Asia. KBS’s global network for doctoral, Master, and bachelor programs is the world’s largest and most immersive network, providing unparalleled access to a broad spectrum of educational and career prospects for future leaders. Through this approach, students learn to connect business concepts to the larger global society, with preparation for a clear career path within the field of business. They are provided solid preparation to continue their graduate studies in business administration or related fields. KBBA degree is a 2-year degree program.

Entry Requirements

A diploma, higher national diploma, or associate Degree with a minimum of three years of relevant work experience may be considered.

Core Courses

1. Principles of Management
2. Business Mathematics
3. Office Application Software
4. Introduction to Financial Accounting
5. Principles of Marketing
6. Business Statistics
7. Microeconomics
8. Introduction to Finance
9. Human Resource Management
10. Macroeconomics
11. Organisational Behaviour
12. Operations Management
13. Business Law
14. Management Information System
15. International Business
16. Business Research Method
17. Strategic Management

Elective Subjects

1. Service Quality Management
2. Business Communication
3. Event Management
4. Record Management
5. Project Management

Concentration Areas

Marketing and E-Commerce

• Marketing Management
• Integrated Marketing Communication
• Customer Relationship Management
• Internet Marketing
• Advertising and Direct Marketing
• Consumer Behaviour
• International Marketing
• Introduction to E-Commerce
• Intermediate to E-Commerce
• E-Advertising

Accounting and Finance

• Islamic Financial System
• Cost Accounting
• Corporate Finance
• Investment Analysis
• Financial Accounting and Reporting
• Management Accounting
• Auditing
• Principles of Taxation
• Financial Markets and Institutions
• International Finance

Business Information System*

• Fundamental Concepts of ICT
• Ethics and Law in ICT
• Information Systems Analysis and Design
• The Internet and World Wide Web (WWW)
• Data Warehousing
• Decision Support Systems
• Accounting Information System
• IS Audit and Control
• IS Strategic Planning
• IS Project Management